BRANDBrand, motion and web

MythicEMR Brand & Site

A quiet, premium identity for clinical software, carried into motion and a live marketing site.

What I covered

Identity, motion, the marketing site and its content tools.

mythicemr.com: calm aurora gradients and a product that explains itself.

The problem

Clinical software tends to look either sterile or loud. The brand had to feel calm and trustworthy to clinic owners, and the site had to explain a deep platform in a few plain screens.

MythicEMR brand board
Brand board: Obsidian and Laurel, Libre Caslon with Geist, and the rod standing in for the i.

What I built

  • A brand board: Obsidian and Laurel with a soft lavender, mint and peach aura, Libre Caslon with Geist and Geist Mono, and the rod of Asclepius standing in for the i.
  • An animated icon and wordmark, an email signature, profile loops and a 9-second logo sting.
  • The marketing site in Next.js 15 with GSAP, Motion and Rive.
  • Content tools behind it: a rich editor, AI-assisted page and blog edits, and an AI blog writer.
The animated app icon.
The self-drawing wordmark.
The live home page.

Stack

Next.js 15PrismaPostgreSQLGSAPMotionRiveTiptap

Where it landed

Live at mythicemr.com. The logo sting also runs on motion.wathek.dev.

Live at mythicemr.com.

mythicemr.commotion.wathek.dev