CROConversion and web

Web Campaigns

On-site campaigns, experiments and technical delivery for Insider's enterprise accounts.

What I covered

Campaigns, A/B tests and audits; then technical project management, leading the development team.

Mock-up: high-converting on-site campaign patterns.

The problem

Insider's enterprise clients bought on-site personalisation. Each idea had to become a campaign that worked on their live site, and a test had to prove it was worth keeping.

Mock-up: a product recommendation widget for retail.

What I built

  • A fare-upgrade pop-up on Air Arabia's flight-selection step.
  • Product recommendation widgets for retail sites.
  • Email marketing campaigns.
  • A/B tests, website audits, analytics reviews and journey analysis for airline and retail accounts.
  • Led Insider's development team (19 people) as Technical Project Manager: delivery, integrations on 50+ client sites and a client portal.
  • Proposed and submitted product ideas to Insider's product team.
Mock-up: a seasonal email campaign.

Stack

JavaScriptHTMLCSSInsider platformGoogle Analytics

Where it landed

Started on Insider's CRO team in 2018 and led the development team as Technical Project Manager until 2022. The accounts I managed are below.

Delivered, 2018 to 2022.

And more enterprise accounts across travel and retail.

Accounts handled

Air Arabia, Saudia, Royal Air Maroc, Flyadeal, Philippine Airlines, Flyin, IKEA, Avon (South Africa), Hyundai (Philippines), Sharaf DG.