WEBDesign, web and conversion

Crib Surfer

A stay-booking site in London, Hull and Doncaster, redesigned to book more and bring people back.

What I covered

Redesign, booking funnel, automation, basic SEO and site care.

Crib Surfer redesign overview
The redesigned site.

The problem

Crib Surfer's homepage, booking funnel and membership had to turn visitors into bookings, and the site needed a way to bring them back.

Crib Surfer home page
Home: book with a few taps.

What I built

  • Redesigned the homepage, the rooms > payment > complete booking funnel and the membership pages, with user-targeted recommendations.
  • Set up web push and email automation flows.
  • Fixed bugs and error logs, set up backups and updated basic SEO.
  • Content for the site.
Crib Surfer rooms step
Step 1 of the booking funnel: rooms.
Crib Surfer payment step
Step 2: payment.
Crib Surfer recommendations section
Targeted recommendations.

Stack

FigmaWordPress / ElementorJavaScriptCSS

Where it landed

Redesign live in March 2023. The site may have changed since.

Delivered, March 2023.

cribsurfer.com