BRANDBrand, web and ad creative

AUERA

A Didone identity for a cellular skincare line, and the e-commerce site that sells it.

What I covered

Wordmark, monogram, identity board, the e-commerce site and product compositions.

The live store's home page.

The problem

A cellular skincare line had to sit between lab and luxury: precise, but never cold.

AUERA identity board
Identity board: Ink, Cream, Stone, Slate and Gold.

What I built

  • A custom Didone wordmark with a Λ in place of each A, and a matching monogram, in ink, cream and gold.
  • An identity board: Ink, Cream, Stone, Slate and Gold, GFS Didot with Hanken Grotesk and IBM Plex Mono.
  • Designed and built the brand's e-commerce site: a home page that moves from the signature spray to the science, the collection, results and the ritual, plus shop and product pages with subscribe-and-save or one-time purchase.
  • Premium still-life ad compositions for AUERA and the skincare products it carries.
  • Packshots on grey for the range.
AUERA product composition
Premium still-life composition.
AUERA product page for the signature spray, with subscribe-and-save and one-time options
A product page: the signature spray.
Serum still life with citrus
A composition for one of the serums the brand carries.

Stack

HTML identity boardSVG

AUERA shop page listing the range, with category filters
The shop, with a filter for each step of the ritual.
Skincare range packshot
Packshot on grey.

Where it landed

The store is live at aueraskincare.com. The wordmark and monogram were delivered as SVG in three colourways, with option sketches.

Delivered. The store is live.

Product claims on the store are the client's copy, not Wathek's claims.

aueraskincare.comcreative.wathek.dev