BRANDBrand and ad creative
CloudifyTechs Brand Identity
A wizard-hat logo, a full brand board and a retro poster series that give an automation tool some charm.
What I covered
Logo, brand board, voice, art direction and AI-assisted posters.
The problem
Automation tools mostly market themselves with the same screenshots of node graphs. CloudifyTechs needed a mark, a look and a voice people would stop for.
What I built
- A wizard-hat logo with a gold band, moon and star: a stacked wordmark, a one-line header lockup, and the hat on a Spell Blue tile for app icons and small sizes.
- A colour system: Spell Blue does the work and Moon Gold is the spark, with Night, Signal Cyan, Sky and Mist, each with a set role.
- Type: Sora for headlines and the wordmark, Inter for the product, JetBrains Mono for steps, runs and code.
- A voice that is clear, helpful and a little magical, with do and don't lines, and one promise: automation that feels like magic and shows every step.
- A series of retro magazine ads in 80s, 90s and Japanese editorial styles, art-directed with AI image tools.
Stack
HTML brand boardAI image generation
Where it landed
One mark, one palette and one voice across the product, and a poster series that doesn't look like any other automation tool.
